Environmental and Consumer Influence Essay Example for Free

Environmental and Consumer Influence Essay External factors such as political, legal, social, ecological, cultural, technological and business ethics will be discussed. MAC Cosmetics slogan reads, â€Å"Professional makeup artist quality cosmetics† (MAC Cosmetics). This slogan allows the consumer to know that MAC makeup is so good makeup artist use it. It allows the consumer to connect the dots between makeup artists to celebrities to the consumer and the consumer using celebrity worthy products. With so many other makeup brands MAC Cosmetics is known for being bold and colorful; from their products to the celebrities they use to advertise and market their products. For example, Nicki Minaj, a well-known music rapper known not only for her controversial lyrics but her unique form of dress. She is the flashy and different exactly what MAC Cosmetics attempts to portray their products to be. Before Nicki Minaj there was Lady Gaga, another example of an over-the-top music artist. When describing the psychological and social factors involved in consumer purchase of this product; MAC Cosmetics much like every product marketer have researched and studied these factors under a microscope, figuratively speaking. It is important to understand every aspect of a consumer’s behavior factor to receive a clearer picture on how to market the product. When speaking of consumer psychological and social factors we are speaking of the consumer’s motives, perception, and attitudes. When analyzing a consumer’s motives, a motive is defined as a reason for doing something (Merriam-Webster). When comparing one consumer to another the motives may not be all the same. Motives can range from simply needing a makeup refill to wanting to use a highly advertised product. Wanting to use a popular product such as MAC can then be a psychological factor. When speaking of a psychological factor we then have to take into consideration the needs of this particular consumer. Perhaps this product is used by everyone he or she knows and they merely would like to fit in. But this example is most likely take place in a younger consumer, maybe a high school or college student. Another motive that can be introduced is the consumer may feel good wearing this product. Not only because this product does what it advertises but because the consumer likes how they look wearing it. As discussed above, how the consumer feels when wearing the product may allow them to give the perception of flawless skin. The perception goal given by the models and celebrities used to market the MAC Cosmetics products, they want consumers to feel like they can look just like them. To be realistic everyone has some flaw they would like to cover or camouflage and when told by a celebrity who is admired and continuously looks flawless, that will affect the decision of the consumer’s perception of that particular product. It may also play an important role in which influences the consumer to purchase this product. The perception given by the advertisement then becomes a motive for the consumer to purchase a product they may have had no intention in purchasing. Attitude also plays an important role in purchasing a product like MAC Cosmetics. Attitude is defined as a feeling or emotion toward a fact or state (Merriam-Webster). A consumer’s attitude may have several factors. A consumer’s personality, family, and simply a dislike of someone or something may influence a consumer’s attitude. The perception MAC marketers attempt to portray in MAC Cosmetics is that their product is used by celebrities and models. And for example, Nicki Minaj, as previously stated above she is a music rapper who seems to have a strong opinion about everything and everyone. Using her as the spokesperson could be safe to say that her attitude describes MAC Cosmetics. Consumers then may translate that and assume that by using this product they too can feel strong and outspoken. Social class also has a lot to do with the purchase of MAC Cosmetics. Unlike some well-known makeup brands, for example Cover Girl or Maybelline, MAC is not found in grocery stores or drug stores. MAC Cosmetics is found in higher end department stores such as Nordstrom and Macys and some cities have the MAC Cosmetic stores. The price of the cosmetics is a bit higher than the examples listed above. Which means someone on a budget may not be willing to fork up the extra cash to purchase MAC products. Not saying that you will have to mortgage off your home to purchase MAC Cosmetics but it is definitely a social class factor. Consumers who are or consider themselves in this social class will purchase MAC Cosmetics because like previously discussed, it is not utterly available and is more expensive than others. The psychological and social factors all play and important influential role in a consumer. The factors of motives, perception, attitudes, personality, family, social class, and reference group all play important roles and each tie into each other in one or many forms. Marketers are fully aware of these factors and ensure their products are able to trigger a consumer’s sensation in order to have them purchase the product. But along with psychological and social factors there are also external factors to consider. For example there are political, legal, social, ecological, technological, and business ethic external factors that affect a consumer’s behavior. Some external factors that may influence consumers to purchase the MAC Cosmetic products are social, ecological, and business ethical. As previously discussed a social factor can be influenced by simply allowing the purchaser to seem as if they are a part of an unspoken club. MAC Cosmetics allows their consumers to feel that they are receiving only the best money can buy. By MAC only selling their products at high end departments stores it allows the consumer of only those stores to have access to the product. For example because MAC Cosmetics is not found just any where consumers who shop at Wal-Mart would not have access to MAC Cosmetics. This allows consumers in this social bracket to purchase MAC products. Another external factor that maym influence MAC Cosmetics purchases is the ecological factor. These days, many beauty companies are setting an eco-friendly example and MAC Cosmetics is one of them. MAC Cosmetics is offering refillable packaging and compacts, with refills often old for slightly less money (Pollack Boyer). MAC Cosmetics also rewards for being environmentally thrifty by handing out free lipsticks to customers who return five or six empty product containers (Pollack Boyer). Consumers may be incline to support and purchase products from MAC Cosmetics because they are supporting the environment through earth-sustaining and earth-fri endly practices. Another external factor that may influence a consumer behavior to purchase MAC Cosmetics is business ethics. For MAC Cosmetics business ethics and ecological factors play hand-in-hand. Along with their ecological practices MAC Cosmetics contribute to the fair trade and community. Fair trade means paying a fair price for outsourced labor, while community trade creates long-term economic initiatives to ensure sustainability within the communities in which ingredients are extracted (Pollack Boyer). MAC Cosmetics and other companies are not only transforming their own products, but also supporting others who are helping the environment (Pollack Boyer). As discussed above the analysis of consumers behaviors have many different factors and each consumer situation is different. MAC Cosmetics may not be for everyone but they try hard to be for everyone. Marketers ensure to stimulate all aspects of consumers psychological and social factors and their external factors. Some examples were given for each factor in order to better understand a consumer and their reasons for purchasing the MAC Cosmetics products. MAC Cosmetics advertises to have â€Å"more than 100 shades for eyes, lips, and face, everything a makeup addict cannot live without†, you be the judge. REFERENCES Bagozzi, R. P. , Gurhan-Canli, Z. , Priester, J. R. (2002). The Social Psychology of Consumer Behaviour. Philadelphia, PA: Pearson. MAC Cosmetics. (n. d. ). Retrieved from http://www. maccosmetics. com/index. tmpl Merriam-Webster. (n. d. ). Retrieved from http://east. merriam-webster. com/dictionary/attitude? show=0t=1369245814 Merriam-Webster. (n. d. ). Retrieved from http://east. merriam-webster. com/dictionary/motive? show=0t=1369886515 Pollack, J. and Boyer, D. (n. d. ), Green Cosmetics Companies we love: Yves Rocher, MAC, The Body Shop and Aveda. (n. d. , Fall). Canadain Living . Retrieved from http://www. canadianliving. com/life/green_living/green_cosmetics_companies_we_love_yves_rocher_mac_the_body_shop_and_aveda. php

The Yellow Wallpaper -- Literary Analysis, Gilman, Crane, Perkins

When looking at two nineteenth century works of change for two females in an American society, Charlotte Perkins Gilman and Stephen Crane come to mind. A feminist socialist and a realist novelist capture moments that make their readers rethink life and the world surrounding. Gilman’s â€Å"The Yellow Wallpaper† was first published in 1892, about a white middle-class woman who was confined to an upstairs room by her husband and doctor, the room’s wallpaper imprisons her and as well as liberates herself when she tears the wallpaper off at the end of the story. On the other hand, Crane’s 1893 Maggie: A Girl of the Streets is the realist account of a New York girl and her trials of growing up with an alcoholic mother and slum life world. The imagery in Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper† and Stephen Crane’s Maggie: A Girl of the Streets uses color in unconventional ways by embedding color in their narratives to symbolize the opposite of their common meanings, allowing these colors to represent unique associations; to support their thematic concerns of emotional, mental and societal challenges throughout their stories; offering their reader's the opportunity to question the conventionality of both gender and social systems. The use of color in Stephan Crane’s Maggie: A Girl of the Streets is crucial when looking at the setting of the story; the repeated use of red is significant when describing Maggie’s mother Mary and the importance of color in describing the social system through the story. It is seen prominently when Maggie and Pete go to the theater, parts of the play paralleled the lives of the common people: "The latter spent most of his time out at soak in pale-green snow storms, busy with a nickel-plated revolver, re... ...nd fear of the domesticity that she is imprisoned in. These ideas only reiterate the gilded cage idea of the nineteenth century and the association of all that is bad in a society represented by the trappings of domestic life. The color symbolism in both Crane’s Maggie: A Girl of the Streets and Gilman’s â€Å"The Yellow Wallpaper† share the associations of gender, society and the realism of a woman’s sphere within a changing and evolving commercial society. As the societal changes of the nineteenth century move closer to the industrialism, naturalism, and the rise of a new class taboos such as mental illness and poverty; it moves further from an ideal domestic Victorian society. The industrialization of manufacturing and the production of goods and thoughts are most representative through the writings of Crane and Gilman as well as other nineteenth century writers.

A Haunted House

â€Å"Here we left it,† she said. And he added, â€Å"Oh, but here tool† â€Å"It's upstairs,† she murmured. â€Å"And in the garden,† he whispered. â€Å"Quietly,† they said, â€Å"or we shall wake them.† But it wasn't that you woke us. Oh, no. â€Å"They're looking for it; they're drawing the curtain,† one might say, and so read on a page or two. â€Å"Now they've found it,' one would be certain, stopping the pencil on the margin. And then, tired of reading, one might rise and see for oneself, the house all empty, the doors standing open, only the wood pigeons bubbling with content and the hum of the threshing machine sounding from the farm. â€Å"What did I come in here for? What did I want to find?† My hands were empty. â€Å"Perhaps its upstairs then?† The apples were in the loft. And so down again, the garden still as ever, only the book had slipped into the grass. But they had found it in the drawing room. Not that one could ever see them. The windowpanes reflected apples, reflected roses; all the leaves were green in the glass. If they moved in the drawing room, the apple only turned its yellow side. Yet, the moment after, if the door was opened, spread about the floor, hung upon the walls, pendant from the ceiling–what? My hands were empty. The shadow of a thrush crossed the carpet; from the deepest wells of silence the wood pigeon drew its bubble of sound. â€Å"Safe, safe, safe† the pulse of the house beat softly. â€Å"The treasure buried; the room . . .† the pulse stopped short. Oh, was that the buried treasure? A moment later the light had faded. Out in the garden then? But the trees spun darkness for a wandering beam of sun. So fine, so rare, coolly sunk beneath the surface the beam I sought always burned behind the glass. Death was the glass; death was between us, coming to the woman first, hundreds of years ago, leaving the house, sealing all the windows; the rooms were darkened. He left it, left her, went North, went East, saw the stars turned in the Southern sky; sought the house, found it dropped beneath the Downs. â€Å"Safe, safe, safe,† the pulse of the house beat gladly. ‘The Treasure yours.† The wind roars up the avenue. Trees stoop and bend this way and that. Moonbeams splash and spill wildly in the rain. But the beam of the lamp falls straight from the window. The candle burns stiff and still. Wandering through the house, opening the windows, whispering not to wake us, the ghostly couple seek their joy. â€Å"Here we slept,† she says. And he adds, â€Å"Kisses without number.† â€Å"Waking in the morning–† â€Å"Silver between the trees–† â€Å"Upstairs–† ‘In the garden–† â€Å"When summer came–† ‘In winter snowtime–† â€Å"The doors go shutting far in the distance, gently knocking like the pulse of a heart. Nearer they come, cease at the doorway. The wind falls, the rain slides silver down the glass. Our eyes darken, we hear no steps beside us; we see no lady spread her ghostly cloak. His hands shield the lantern. â€Å"Look,† he breathes. â€Å"Sound asleep. Love upon their lips.† Stooping, holding their silver lamp above us, long they look and deeply. Long they pause. The wind drives straightly; the flame stoops slightly. Wild beams of moonlight cross both floor and wall, and, meeting, stain the faces bent; the faces pondering; the faces that search the sleepers and seek their hidden joy. â€Å"Safe, safe, safe,† the heart of the house beats proudly. â€Å"Long years–† he sighs. â€Å"Again you found me.† â€Å"Here,† she murmurs, â€Å"sleeping; in the garden reading; laughing, rolling apples in the loft. Here we left our treasure–† Stooping, their light lifts the lids upon my eyes. â€Å"Safe! safe! safe!† the pulse of the house beats wildly. Waking, I cry â€Å"Oh, is this your buried treasure? The light in the heart.†

The Lost Colony - 1125 Words

The Lost Colony Jamestown is thought by most of to be the first colony in the New World but this is not the complete truth. Jamestown is considered our first successful colony; however it was not the first attempt at a colony. There were a few attempts to colonize the New World before Jamestown and one in particular that was the most mysterious is the Roanoke colony, also known as the Lost Colony. The colony got this name because the colonists that were there vanished mysteriously with no trace of what happened. Sir Humphrey Gilbert and his half-brother Sir Walter Raleigh were both veterans of earlier colony efforts. In 1578 Gilbert managed to acquire a patent from Queen Elizabeth that would let him have exclusive rights for six years to†¦show more content†¦This created a dilemma for the would-be settlers. White and his assistants concluded that someone had to go back to England to get more supplies for the colony. Jon White was chosen to go and right before he left on August 18, 1587, his daughter, Eleanor Dare, gave birth to the first English child to be born on American soil. (2) On August 27, 1587, White set sail toward England in one of the smaller of the ships. With him he brought a crew of about fifteen men. Upon his return, White was forced into the newly organized Spanish Armada. Three years after his service was finished, White set sail back to the Roanoke colony. On August 18, 1590, his grand daughters birthday, White found, to his surprise, that the colonists were gone just like the colonist of Grenville had vanished. (3) There are many possibilities of what could have happened to them; they could have been slain by the natives as found when the colonists first arrived, but there were no reported evidence of bones, blood or bodies. They could have had a ship come and pick them up like the settlers did of Grenville, but the colonists of Roanoke were never seen or heard from since Whites departure. There was one piece of evidence that the settlers left, the words Croatoan were carved into a tree not far from the colony. White had left the settlers with a plan if they should come under attack while he was gone. HeShow MoreRelatedThe Lost Colony2063 Words   |  9 Pages The Lost Colony Darian Taylor History 101 Roanoke Darian Taylor December 2, 2014 The smell of the salt water hangs in the air on a crisp autumn day in the year 1585, as the sounds of waves crashing against the ships on the coast can be heard off in the distant. Sir Walter Raleigh s explorers Philip Amadas and Arthur Barlowe steps foot on the sand of the beach of what is now common day Virginia, and breaths in the air of what is the New World. RoanokeRead MoreThe Mystery of the Lost Colony941 Words   |  4 Pagesone of the great mysteries in the historical community. Within the span of three years, 120 colonists disappeared from an English colony on Roanoke Island, a small piece of land off the coast of North Carolina. The evidence left behind barely gives us a clue as to what could have happened to the entire colony. With the testimony of John White, the leader of the colony that left the settlement to get more supplies, and what little evidence there is, there have been many theories as to what actuallyRead MoreThe Disappearance Of The Lost Colony1598 Words   |  7 PagesPlymouth, England, during the reign of Queen Elizabeth I to start a new life on the Outer Banks. This colony of over one hundred people disappeared from the Roanoke Island region, never to be seen again (Kramer 2). For over 400 years, historians and archeologists have attempted to determine what happened. Although there are several popular theories regarding the disappearance of the Lost Colony, the theory with the most evidence for being accurate is the migration theory. The two previous expeditionsRead MoreEssay Lost Colony of Roanoke967 Words   |  4 PagesFor centuries, the Lost Colony of Roanoke Island has been a controversial issue. Many theories exist that explain the disappearance of the colony. Some theories suggest that the colonists left the island to live with friendly neighboring Indians. Others suggest that a hurricane wiped out the colony or that a savage Indian tribe massacred them. The possibility of disease destroying them is also a debated topic. However, evidence indicates that the men and women left behind on Roanoke Island did notRead MoreEssay on The Lost Roanoke Colony741 Words   |  3 Pagesthought by most of our general population to be the first colony in the New World. This is only half true. 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Since their disappearance historians have come up with multiple theories about what could have possibly happenedRead MoreUnsolved Mysteries : The Lost Colony2458 Words   |  10 PagesUnsolved Mysteries - The Lost Colony During the 1500’s, the English started their first attempts at colonizing in the New World. One of the first colonies to settle in North America was named after the island on which they settled. That island was named the Roanoke Island. After a while of living on the island the colony had to return to England, since there had been a shortage of food and they had been attacked by nearby indians multiple times. A second group of English settlers also tried to settleRead MoreRoanoke Island: the Lost Colony1691 Words   |  7 PagesRoanoke Island: The Lost Colony Alycia Roberts HIST113 VC On July 22, 1587, long before the Pilgrims arrived at Plymouth Rock, 117 hopeful colonists from England landed ashore onto a tiny island along the coast of what is today North Carolina. The group unpacked and founded a settlement, Roanoke Island. Then they vanished without a trace. The story of the Lost Colony has fascinated people across four centuries and remains one of the enduring mysteries of early America. There are several theoriesRead MoreThe Mystery Of The Lost Colony Of Roanoke2021 Words   |  9 PagesThe mystery of the Lost Colony of Roanoke is a puzzling mystery about what happened to the first English settlers in America. The question is, what actually happened to them, because even with evidence and research no one knows for absolute certain what actually did happen. The disappearance of an entire colony, who left behind a dismantled settlement and the word Croatoan etched into a tree has stumped many archaeologists. Countless theories have arisen, some more outrageous than the restRead MoreFinding The Lost Colony Of Roanoke Essay2058 Words   |  9 PagesIn the late sixteenth, English put forth their effort to establish in America, specifically on Roanoke island. In 1584, English colonies found east coast of North America but not perman ently settled. Until 1587. Raleigh, John White and a group of 115 English settlers arrived at Roanoke Island. Although this great achievement had inflated nation s economy and promote country’s prosperity, its reign didn’t last long. John White came back to Roanoke after 3 years of disappearance. After his arrival